__

Direct-Mail promotional material for Getty Images' new search tool, 'Catalyst'. The user would replace the help key on their keyboard with a 'catalyst' key, linking them to the Catalyst website when they are short of ideas and in need of inspiration.
Package includes the Catalyst key, instructions, information booklet, CD-ROM driver and a key-changer.

This project received a Commendation for the YCN 08/09 Awards.